CGATES: CONTENT GYMNASTICS

Cgates is the second largest provider of fixed internet and paid TV services in Lithuania. We had a task to introduce a new way to order TV channels that interest you the most. This can be done simply with your remote control. So, we came with the idea to show the most flexible television in Lithuania with a new hero – a gymnast-like TV remote control character, styled on a pilates mat and with a head sweatband.