Energy Smart START: Wind of Changes

Working in the energy sector does not inspire young people. The image of an energy worker in Lithuania is based on cables and wind farms. The reality is different, and we invited Free Finga (the most lovable artist among teenagers in Lithuania) to show young people that energy is a progressive, liberating, and nature-loving person’s choice. Our task was to create a campaign that would encourage young people to think critically about our future and nature and to find inner energy to focus their own future on clean energy that builds a better tomorrow.