LTG Link: Traintravelers

The campaign is designed to spotlight the growing trend of people in Lithuania choosing train travel, emphasizing the joy of this choice. To broaden the community of train enthusiasts, we’ve introduced the term traintravelers – people who love the journey as much as their destination.


The campaign captures the essence of train travel – the camaraderie among train passengers and the myriad possibilities during the journey, from transporting bicycles and animals to activities like sleeping, reading, playing board games, and simply daydreaming. Emphasizing sustainability, a sense of adventure, and other advantages a car cannot provide.


The traintravelers campaign commercial was directed by Domas Petronis, produced by DANSU Films and music by Pete&Wolf.

Art directionCampaignDigital
Behind the scenes
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