MISHKAY: Logo

MISHKAY is a new product of mushroom-infused chocolate.

The name comes from the Lithuanian word Miškai which has a meaning of Forest with a Japanese twist in the pronunciation. We had three flavors: SHIITAKE, REISHI, and LION’S MANE. These flavors are not just the taste of mushrooms, it also gives us ENERGY, FOCUS, and BALANCE. The logo itself and the packaging had to resound with nature but leave a taste of fresh and modern outlook to chocolate and other sweets branding.

Looking at the logo you can feel growing mushrooms, and swaying trees. Gradient colors reflect our natural, ever-changing sky. The design is organic but suitable for a city mushroom picker.