PEOPLE LINK: Tight at Work

For the past year, the situation in the market is tense as many companies are actively searching for new employees, but there is a shortage of professionals. However, the main task and challenge is to convince potential employees, being specialists in IT, marketing, finance, or other fields, to turn their careers in a new direction – human resources.

ANKŠTA is a particular word we have in the Lithuanian language that does not have a precise translation. ANKŠTA can be described as uncomfortable, not fitting, feeling like you have been squeezed, and having no space. This word is rarely used in advertising but was perfect for our idea: to show a professional that is stuck in his surroundings.