We, Lithuanians, are crazy about mushrooms. But not all of us are great mushroom hunters. Lucky for us, we had a chance to work with a new, natural, family-owned mushroom farm and its products. They came to us with the name PJAUNU GRYBĄ and asked for a logo and packaging design. PJAUNU GRYBĄ is a saying that has two meanings. First – cut the mushroom. Second – go crazy. And we did go crazy.


We created a mushroom character who tries his best to avoid the knife. He reminds us of an agent, a karate professional. His adventures begin when a person starts hunting him with a knife, and the mushroom is ready to avoid him…almost ready. In the logo, we wanted to show a charismatic character, a comic situation. The style of the American era of the 20s and 30s was chosen, which was widely used for illustrations and logos at that time.


The packaging itself has a modern allegory of a mushroom-picking basket. We wanted to convey the same feeling as if a person were carrying a basket full of mushrooms, that they usually carry in the forest. Therefore, the design of the box was complemented by a handle. This package is designed for the modern urban mushroom picker – a city dweller who picks mushrooms at the market.

Art directionDesignPackaging
Case Study

Thank You!

Your application has been received.

Your CV will be reviewed. We will keep in touch with you via email if we see that you meet our requirements.

We use cookies to enhance your browsing experience and analyze our traffic. By clicking “Accept cookies”, you consent to our use of cookies. For more information, please read our Privacy Policy.
Accept cookies