SENUKAI: Happy Home

HOME IS GLAD THAT YOU ARE FINALLY BACK! And we are glad we had the opportunity to work with this back-to-home campaign. By using exploding paint, we wanted to express the idea that the house becomes joyful and ready for colorful updates when we come home after summer.

There were many technical challenges while working with smoke explosions. The reason behind this was the actors’ safety, the fast-fading smoke, and finally, it was a time-eater to clean all the mess after every test. So everything you see in the video was filmed in one shot.