Vilnius Gin: Story of a City

Vilnius Gin was created around 50 years ago and was one of the symbols of the popular culture of Vilnius in the 70s.

The redesign project aimed to bring the brand to its roots and recreate a feeling of the 70s’ in a way that both traditional lovers of the brand and new generations could appreciate.

Our solution was to use both sides of the bottle. The front received a bold improvisation of 70s design and the back tells the city’s story. The front label creates the outlines of the human face and stresses the fun part of the brand. We used various printing techniques to make the contrast and depth as strong as possible.