project

CGATES: The exorcism of slow internet

Since the internet came into existence, marketers have grappled with showing its positive and negative impact on our lives. The challenge lies in the internet’s intangibility; it’s invisible, so we resort to metaphors, hyperboles, and other expressive devices.

 

Many of these expressions become clichés over time. However, what happens when a brand claims to have the fastest internet in Lithuania, like CGATES? In such cases, one must find creative expression – calling in an exorcist for help.

 

To emphasize the tangible benefits of CGATES Internet, we chose a unique approach: the fictional documentary genre, which is uncommon in Lithuania. We went for a lively, humorous tone to ensure our message reached everyone. With our talented team, we’ve spread our ads on TV, YouTube, outdoor billboards, and radio.

Art directionCampaignDesignDigitalOutdoorVideo
Video
LTG Link: Traintravelers

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