Lithuanian Red Cross: Red card

Every citizen of Lithuania has the right to pay 1,2% of their taxes to charity or nonprofit organizations. Lithuanian Red Cross – is one of them. Speaking in football terms, our tax part is like a red card that can send the crisis out of the game.


This year we went quite dark and scary with the “Red Card” campaign. The video depicts the crisis as an evil ghost and the hero makes it disappear by showing a red card.

Art directionCampaignDesignDigitalVideo
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