RED CROSS: BIG PLUS

We were getting ready for the usual campaign for Red Cross. We had the idea that we should talk about getting ready for important disasters as the Red Cross is one of the biggest organizations of humanitarian aid in Lithuania. And then the war in Ukraine exploded, and the volunteers of the Red Cross immediately started the activities of support.

We put aside our idea based on refined storytelling and in a very short time created a simple campaign, asking Lithuanian citizens to donate. We played around with the idea that the cross (symbol of the organization) and “plus” have the same graphic symbol and created a straightforward but visually powerful campaign.